The Booja-Booja Company

For its Hazelnut Crunch Chocolate Truffles

The Booja-Booja Company - Hazelnut Crunch Chocolate TrufflesCompany profile

The Booja-Booja Company is a thriving business selling organic Chocolate Truffles and Alternative to Dairy Ice Cream throughout the UK and Europe, and Japan and Australia.

It began 18 years ago when Colin Mace began making truffles in his kitchen at home; experimenting with flavours and exciting ingredient combinations. The business did well and soon outgrew the domestic set up, prompting a move, in 1998, to small industrial premises near the village of Hempnall in Norfolk.

The success of this initial business gave the confidence and know-how to develop the vision further. After several years of research, product development and frustration, finally a range of chocolate truffles that were not only delicious but also organic and dairy free manifested. For the first time delicious, organic, dairy free truffles were launched into the world... and so The Booja-Booja Company was born.

A short background to the winning product

Booja-Booja now makes two different ranges of chocolate truffles, one of which is made using chocolate actually produced in Ecuador, as part of an on-going partnership with a family-run Ecuadorian cocoa business. Not only is the chocolate used in these truffles produced in the country where the beans are grown it is also raw meaning that it is processed below 42c in order to retain its character and nutritional value. As the result of another long-term partnership, The Artists Collection Range are sold in exquisite boxes which are made and handpainted by a community of artists in Kashmir.

Organic agriculture is a non-negotiable part of the Booja-Booja Company. Whilst being unshakeably committed to deliciousness, they endeavour to take into account the well-being of all those who they come into contact with along the way. This includes suppliers, staff and customers; and the other living beings with which we share this planet.

Our judges said these chocolates ‘look homemade’ with a lovely smell of hazelnuts and a ‘soft texture in the middle’.

What does organic mean to you?

They believe that organic farming offers a more benign and sustainable living and working environment for our wide range of ingredient growers around the world. And that, along with the many other attributes of our products, organic ingredients help to offer profound pleasure to customers in a more health friendly way.

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Runners up in the chocolate & confectionery category

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