Best Supermarket

Waitrose Organic vegetablesWaitrose are very proud of providing a comprehensive organic range for their customers and are dedicated to supporting sustainable farming in the UK. They account for more than 20% of sales of organic products in the UK.

Waitrose are passionate about the quality of their food and have maintained a reputation for going that extra mile to find the very best produce for flavour and freshness. Their relentless attention to detail extends to and includes their Waitrose Organic range, a range that offers customers an organic option right across the store for their everyday needs.

By choosing Duchy Originals from Waitrose, customers can enjoy delicious, great quality organic food and drink, while helping to preserve our food heritage and support British charities. There are hundreds of tempting products to enjoy, from everyday items such as milk, biscuits, cheese, tea, preserves and beef to favourite treats such as scones, chocolate thins, ice cream, cider and ales.

Duchy Originals was founded on a belief that every product they sell 'tastes good, is good and does good'. This ethos is set out in their Good Food Charter, a series of commitments that underpins everything Waitrose do, including their objective for the range to be certified to Soil Association standards.

Waitrose customers donate over £2.5m each year through their purchasing of Duchy Originals products to the Princes' Trust Foundation. These charitable donations support pioneering initiatives to protect and develop sustainable farming such as the Duchy Originals Future Farming programme. This scheme is extremely innovative, as farmers themselves are using charitable investment to research and develop sustainable practices to improve their crops and yield.

Our judges said, "Waitrose have demonstrated their holistic approach to providing a wide range of organic choices for their customers while fully supporting British and organic farming. Their consistency of support and commitment to organic during the more challenging years has been evident, maintaining a robust 'product development' programme and investment in marketing. We were very impressed with the clarity of their strategy for organic, their sales growth achievements over the last year and the detailed approach to marketing and communications which they continue to make."

To find out more visit www.waitrose.com

Runner up - Ocado

Our judges said, "As an extremely close runner up, Ocado have an extensive organic range with some really innovative approaches to partnering with key organic brands. We loved their innovations, particularly their 'bundle promotions’ demonstrating that organic brands can work together to drive sales."

To find out more visit www.ocado.com 

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